Grant McCracken: Culture and Consumption II. Markets, Meaning, and Brand Management

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Grant McCracken : Culture and Consumption II. Markets, Meaning, and Brand Management

Indiana University Press, Bloomington & Indianapolis, 2005

ISBN 025321761x

8vo - over 7¾ - 9¾" tall. Nice condition with just light cover wear. Softcover book with 226 pages.. Book. Book Condition: Very Good (+) Book. Binding: Soft cover. Jacket: No Jacket

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