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Grundberg, Andy : Brodovitch

Harry N Abrams Inc, Boston, Massachusetts, U.S.A., 1989

ISBN 0810907240

Masters of American design series - with 340 illustrations, including 70 in full color. 164 p, Brodovitch was the model of the modern art director. The essence of contemporary magazine design - the driving pursuit of new ways to present visual material - can betraced to the example he set. While at Harper s Bazaar from 1934 to 1958, he created a design look whose energy, elegance, and simplicity captured the spirit of American fashion. magnetic and controversial, he inspired the designers and photographers who attended his famous Design Laboratory. -"Astonish me!" was Alexey Brodovitch's constant admonition to the artists, photographers and designers he directed through his long career as a pacesetter of graphic design. As art director of Harper's Bazaar from the depths of the Depression to the high plateau of Eisenhower optimism, he changed the role of graphics and the graphic artist in daily life. In this strikingly handsome book, Grundberg, photography critic for the New York Times , chronicles his subject from dashing Russian emigre to dean of American art directors. A case can be made that as a theorist Brodovitch anticipated the work of Moholy-Nagy, but he wrote little, preferring to devote himself to his work and his many proteges. Besides discussing and unveiling Brodovitch's designs and photos--including a brilliant set for the Ballets Russes--the author also sets the work of such master photographers as Avedon, Penn, Brassai and Cartier-Bresson in context.. Book Condition: Fine. Jacket: Fine as New

First American Edition

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