Johanna M. Lockhart: How to Market Your School: A Guide to Marketing, Public Relations, and Communication for School Administrators

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Johanna M. Lockhart : How to Market Your School: A Guide to Marketing, Public Relations, and Communication for School Administrators

iUniverse, Inc., New York, 2005

ISBN 0595673376

8vo - over 7¾" - 9¾" tall. CF1 - A hardcover book SIGNED and inscribed by author to previous owner on the front free endpaper in very good condition in very good dust jacket. Dust jacket has some wrinkling, chipping and crease on the edges and corenrs, some scattered scratches, scuffing, and light stains, light discoloration and shelf wear. Book has some bumped corners, light discoloration and shelf wear. 9.5"x6.5", 268 pages. Satisfaction Guaranteed. Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: *School marketing: What it is and why it matters; *Developing a marketing strategy; *Marketing research and database marketing; *Marketing and electronic communication; *Media relations; *Building community partnerships; *Public relations and much more. Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.. Book Condition: Very Good. Binding: Hardcover. Jacket: Very Good

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