Buy this book on-line Kumar, V : MARKETING RESEARCHJohn Wiley & Sons Inc, 1997 ISBN 9780471170693
A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing research fits into the organization and how it can help decision making. This is followed by information detailing each aspect of the process which is presented in a decision-oriented perspective to help students develop decision making skills. The concluding chapters provide a macro-level treatment of the applications of marketing research., Very Good Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Kumar, V : MARKETING RESEARCH. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including antiquarian books, atlases, livres illustrées, out of print books and out-of-print books. Bibliophile Bookbase for antiquarian books, maps and prints. |