Buy this book on-line Kyle Bagwell : The Economics of AdvertisingEdward Elgar, Cheltenham, 2001 ISBN 1840643846
8vo - over 7¾" - 9¾" tall. The International Library of Critical Writing in Economics No. 136. This book brings together over 30 of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising; an analysis of informative advertising in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics.. Book Condition: New. Binding: Hard Cover Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Kyle Bagwell : The Economics of Advertising. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including rare books, livres rares, incunabula, libri antichi and libri rari. Bibliophile Bookbase for antiquarian books, maps and prints. |