Salzman, Marian & Ira Matathia: Next Now Trends for the Future

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Salzman, Marian & Ira Matathia : Next Now Trends for the Future

Palgrave Macmillan, 2006

ISBN 1403975647

1.3 x 9.2 x 6.2 Inches; 320 pages;

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
, Very Good in Very Good dust jacket

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