Buy this book on-line Tanaka, Keiko : ADVERTISING LANGUAGE: A PRAGMATIC APPROACH TO ADVERTISEMENTS IN BRITAIN AND JAPANRoutledge, 1994 ISBN 9780415076470
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a fra mework, she sets out its key aspects and applies them to the language of wr itten advertising in Britain and Japan. Particular emphasis is placed on `c overt communication', puns and metaphors, and the book contains a unique ch apter on images of women in Japanese advertising. It is fully illustrated t hroughout with recent contrasting advertisements drawn from the two countri es. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields., Very Good/Very Good Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Tanaka, Keiko : ADVERTISING LANGUAGE: A PRAGMATIC APPROACH TO ADVERTISEMENTS IN BRITAIN AND JAPAN. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including atlases, livres illustrées, libri rari, out-of-print books and livres anciens. Bibliophile Bookbase for antiquarian books, maps and prints. |