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Arbuckle Bros. Coffee Company : Original Trade Card - "Arbuckle's Ariosa Coffee; Arbuckle Bros. Coffee Company, New York."

Donaldson Brothers, New York, 1889

Original trade card with a composite color illustration showing scenes of and related to the region of North and South Dakota and parts of Montana, Canada, and Minnesota including fields and an inset map. Captions on the illustration include "Wheat Fields," "Sowing," "Reaping," and "Area 77,000 sq. miles, population 67,588." Printed on front: "Copyright 1889, Arbuckle Bros., N.Y." Printer's information on back: "Lith. by Donaldson Brothers, N.Y." 5" x 3." Former owner's first name in pencil on back. Trade card is very clean and intact. Slight corner and edge wear. Age toning on back. A Very Good copy. Trade card for the Arbuckle Brothers Coffee Company in New York. Printed text divided into two vertical panels on back. The left side promotes Arbuckle coffee. The right side denotes this card as one in a series of fifty. Each card in this series depicts a state or territory in the U.S. Arbuckle Bros. was a coffee company founded by brothers John Arbuckle (1839-1912) and Charles Arbuckle in the 1860s. Sadly, Charles passed away at an early age. John continued to build the business and the Brooklyn factory opened in 1871. Arbuckle Bros. was once the largest coffee company in the United States. Their most famous coffee blend was Ariosa, which was the first national brand of coffee. Following the passing of John in 1912, Arbuckle family members continued to operate the business. Arbuckle Bros. stayed in the Arbuckle family until the 1930s when the company was acquired by General Foods. A separate coffee company in Arizona called Arbuckles' revived the Arbuckle name and still operates to this day. Notably, Arbuckles' still sells the Arbuckle Brothers' signature brand, Ariosa. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Very Good. Binding: No Binding

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