Buy this book on-line Kiuchi, Tachi : WHAT WE LEARNED IN THE RAINFOREST: BUSINESS LESSONS FROM NATUREBerrett-Koehler Publishers, 2002 ISBN 9781576751275
What We Learned in the Rainforest teaches that nature isn't just a source o f resources for business -it is a powerful model for superior business perf ormance in the emerging economy. The authors show that the old model of bus iness-the machine model that pitted business against nature-is growing obso lete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like natu re, like a complex living system. By moving beyond the industrial machine m odel, and applying the dynamic principles of the rainforest instead, busine ss can learn how to create more profit than ever, and to do so more sustain ably. What We Learned in the Rainforest presents examples from leading comp anies -business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. It shows, for instance, how Coca-Cola CEO Doug Daft uses diversity to drive sales, h ow Intel founder Gordon Moore creates profit by design, how Bill Coors buil ds businesses on the theory that "all waste is lost profit," how Shell prof its as an industrial ecosystem, and how Dow earns 300% returns., As New/As New Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Kiuchi, Tachi : WHAT WE LEARNED IN THE RAINFOREST: BUSINESS LESSONS FROM NATURE. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including antiquarian books, atlases, livres anciens, used books and out-of-print books. Bibliophile Bookbase for antiquarian books, maps and prints. |