Lukenbill, Grant: Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution

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Lukenbill, Grant : Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution

HarperBusiness, New York, 1995

ISBN 0887306993

First Printing of the First Edition (stated). A survey of the integration of gay and lesbian themes within business advertisements and market positionings, how to reach gay consumers and which products appeal to them, and related issues. Hardcover with dust jacket, contains glossy illustrations, charts, graphs, tables, appendices, notes, bibliography, index, 210pp. A very nice copy. Rare. Size: 8vo - over 7¾" - 9¾" tall. Book. Book Condition: Fine. Binding: Hardcover. Jacket: Fine

First Edition (stated).

Lukenbill, Grant : Untold Millions : Positioning Your Business for the Gay and Lesbian Consumer Revolution is listed for sale on Bibliophile Bookbase by JB Books.

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