Buy this book on-line Meyers, William : Image-Makers, The : Power and Persuasion on Madison AvenueTimes Books, New York, 1984 ISBN 0812911350
FIRST PRINTING of the First Edition. A study of the evolution of advertising, how imagination and creativity have become displaced by psychology and statistical research, how products are packaged and brought to market, the players, the big money involved, the use and misuse of mass media and what it costs, much more. Hardcover with dust jacket, bibliography, indexed, 242pp. A very nice copy, the jacket neatly encased in an acid-free Brodart plastic protector. Rare. Size: 8vo - over 7¾" - 9¾" tall. Book. Book Condition: Fine. Binding: Hardcover. Jacket: Fine Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Meyers, William : Image-Makers, The : Power and Persuasion on Madison Avenue. Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including livres rares, livres illustrées, used books, out-of-print books and libri antichi. Bibliophile Bookbase for antiquarian books, maps and prints. |