Buy this book on-line Schmidt & Co : Original Trade Card - "Big Trees at Mariposa.; Sarsaparilla and Iron Water. Schmidt & Co., Stockton, Cal., U. S. A.; The New Tonic Beverage, 'Orangine,' Schmidt & Co., Sole Proprietors, Stockton, Cal., U. S. A."H. S. Crocker & Co., San Francisco, CA
Original trade card with a beautiful color illustration of Mariposa Grove and one of its famous trees (what may have been the Wawona Tree) with a tunnel cut into its base. A car is shown driving through the tunnel. An abstract decorative composition is shown in the back, a gilt rectangle and a pair of branches with squirrels. No date, circa 1900-1920. 6 1/2" x 9." Trade card is clean and intact overall but has slight age toning on front and back and surface chipping along the top edge of front and back. There are also several marks on back and the stamp on back is a bit faded. A Good copy. Trade card promoting patent medicines, "Sarsaparilla and Iron Water" and "Orangine" tonic, as sold by Schmidt & Co. in Stockton, California. "Sarsaparilla and Iron Water" are printed on front." The latter half of the title promoting "Orangine" is stamped on the back in purple ink. Printed by H. S. Crocker & Company, a lithography firm that was founded around the mid-nineteenth century in San Francisco, California. The company name is still in use to this day. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Good. Binding: No Binding Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Schmidt & Co : Original Trade Card - "Big Trees at Mariposa.; Sarsaparilla and Iron Water. Schmidt & Co., Stockton, Cal., U. S. A.; The New Tonic Beverage, 'Orangine,' Schmidt & Co., Sole Proprietors, Stockton, Cal., U. S. A.". Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including libri antichi, livres rares, out of print books, livres anciens and used books. Bibliophile Bookbase for antiquarian books, maps and prints. |