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Schmidt & Co : Original Trade Card - "Monterey Mission and Beach.; Sarsaparilla and Iron Water. Schmidt & Co., Stockton, Cal., U. S. A.; The New Tonic Beverage, 'Orangine,' Schmidt & Co., Sole Proprietors, Stockton, Cal., U. S. A."

H. S. Crocker & Co., San Francisco, CA

Original trade card with a beautiful color illustration showing a composite of images including a scenic view of Monterey Beach, a pastoral inset image of Monterey Mission, and an abstract composition of images in the background including a rectangle framing the blue sky, a gilt circle suggesting the sun, and an arrangement of green palm leaves. No date, circa 1900-1920. 6 1/2" x 9." Trade card is clean and intact overall but has moderate age toning and darkening and several marks on front, offsetting on the central illustration, and a few small wrinkles. A Good copy. Trade card promoting patent medicines, "Sarsaparilla and Iron Water" and "Orangine" tonic, as sold by Schmidt & Co. in Stockton, California. "Sarsaparilla and Iron Water" are printed on front." The latter half of the title promoting "Orangine" is stamped on the back in purple ink. Printed by H. S. Crocker & Company, a lithography firm that was founded around the mid-nineteenth century in San Francisco, California. The company name is still in use to this day. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Good. Binding: No Binding

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