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ARCO / The Breakers Seminar Building, Atlantic Richfield Company, Santa Barbara, California : A Guide to the Art at the Breakers [biography of Works Hanging at This Private Building in Montecito California, Herbert Bayer, Private Collection of works]

Arco / Not Dated, Circa 1980 Reprint, Clean and Unmarked Text

Art in Private Collection / Guide / Biography. 8 page booklet / Paperback : soft cover edition in good plus condition, a typical used book with slight wear to edges and spine. Some minor bumping or creases. Overall good / nice copy of this scarce title. Excellent reading on the subject. A good book to enjoy and keep on hand for yourself. Or would make an ideal gift for the fan / reader in your life. Reading is one of the great pleasures in life. About Herbert Bayer (1900 85), Austrian graphic designer, painter, photographer, sculptor, Art Director, environmental & interior designer and Architect, was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985. Bayer apprenticed under the artist Georg Schmidthammer in Linz. Leaving the workshop to study at the Darmstadt Artists' Colony, he became interested in Walter Gropius's Bauhaus manifesto. After Bayer had studied for four years at the Bauhaus under such teachers as Wassily Kandinsky and Lászlholy-Nagy, Gropius appointed Bayer director of printing and advertising. In the spirit of reductive minimalism, Bayer developed a crisp visual style and adopted use of all-lowercase, sans serif typefaces for most Bauhaus publications. Bayer is one of several typographers of the period including Kurt Schwitters and Jan Tschichold who experimented with the creation of a simplified more phonetic-based alphabet. Bayer designed the 1925 geometric sans-serif typeface called universal, now issued in digital form as Bayer Universal. The design also inspired ITC Bauhaus and Architype Bayer, which bears comparison with the stylistically related typeface Architype Schwitters. In 1928, Bayer left the Bauhaus to become art director of Vogue magazine's Berlin office. He remained in Germany far later than most other progressives. In 1936 he designed a brochure for the Deutschland Ausstellung, an exhibition for tourists in Berlin during the 1936 Olympic Games - the brochure celebrated life in the Third Reich, and the authority of Hitler. However, in 1937, works of Bayer's were included in the Nazi propaganda exhibition Degenerate Art , upon which he left Germany in 1938 to settle in New York City where he had a long and distinguished career in nearly every aspect of the graphic arts. In 1944 Bayer married Joella Syrara Haweis, the daughter of poet Mina Loy. In 1946 the Bayers relocated. Hired by industrialist and visionary Walter Paepcke, Bayer moved to Aspen, Colorado as Paepcke promoted skiing as a popular sport. Bayer's architectural work in the town included co-designing the Aspen Institute and restoring the Wheeler Opera House, but his production of promotional posters identified skiing with wit, excitement, and glamour. In 1959, he designed his fonetik alfabet , a phonetic alphabet, for English. It was sans-serif and without capital letters. He had special symbols for the endings -ed, -ory, -ing, and -ion, as well as the digraphs "ch", "sh", and "ng". An underline indicated the doubling of a consonant in traditional orthography. While living in Aspen, Bayer had a chance meeting with the eccentric oilman, outdoorsman and (to those who knew him) visionary ecologist, Robert O. Anderson. When Anderson saw the ultra-modern, Bauhaus-inspired home that Bayer had designed & built in Aspen, he walked up to the front door and introduced himself. It was the beginning of a life-long friendship between the two men and instigated Anderson's insatiable passion for compulsively collecting contemporary art. With Anderson's eventual formation of the Atlantic Richfield Company, and as his personal art collection quickly overflowed out of his New Mexico ranch and other homes, ARCO soon held the unique distinction of possessing the world's largest corporate Art Collection, under the critical eye and sharp direction of Bayer as Arco's Design Consultant. Overseeing acquisitions from within Arco Plaza, the newly-built twin 51 s. Illustr.: Not Illustrated. Book. Book Condition: Good Clean Cond.. Jacket: No Dust Jacket

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