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Eli Parizeau : Original Trade Card - "Don't be a Clam, but Go to Eli Parizeau, Dealer in Confectionery, Cigars & Tobacco, Fruit, Ice Cream and Soda Water, Opposite Post Office, Tel. 12-5, Stafford Springs, Conn."

Original trade card in the shape of a clam, hinge included, with color illustrations on front and back. Trade card is made to have a trompe l'oeuil effect mimicking a clam. Printed on the inside of the clam is the text promoting the dealer's business and a woman in a blue one-piece jumpsuit or swimsuit. No date, circa 1910. About 4 1/4" x 6 opened. About 4 1/4" x 3" closed. Trade card is very clean and intact except for slight rubbing and microscopic surface chips. Hinge is a bit worn but still holding. A Fine copy. Trade card for Eli Parizeau, "Dealer in Confectionery, Cigars & Tobacco, Fruit, Ice Cream and Soda Water," at Stafford Springs, Connecticut. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern business cards.. Ephemera. Book Condition: Collectible-Fine. Binding: No Binding

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