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Goad, Charles Edward : City of Toronto Plate 7 [Yonge St., Adelaide St. East & Church St.]

Office of the Minister of Agriculture, Ottawa, c. 1890

Printed in Color with Some Hand Coloring, Very Good; Laid on acid free canvas for long term preservation, Size : 438x667 (mm), 17.25x26.25 (Inches)

Map of Toronto at the intersection of Adelaide Street East and Church Street with Richmond Street to the North, Frederick Street to the East, Welling and Front Street to the South and Yonge Street to the West.

English railway engineer, went to Canada in 1868, where he did not pursue engineering, but became a representative for the Sanborn Company which published fire insurance plans. From 1875 Goad began to compile and publish his own large-scale plans of Canadian towns from a base in Montreal, and soon became the largest private mapmaker in Canada. By 1885 Charles Goad had returned to Britain and established a branch in London. Goad’s highly detailed plans included information on property holdings, building construction, use and contents, and, like Sanborn’s, functioned as Fire Insurance Plans. Once leased to an insurance company the map volumes were regularly updated by a team of workers who over-pasted sections with new information onto the existing maps, some of them building up to many layers. Goad’s business rapidly expanded to cover the cities and industrial areas of Britain, Denmark, France, Egypt, Turkey, Venezuela, Bermuda, Mexico and South Africa. After his death the company was run by his three sons. Copyrights and assets of the Canadian branch of the company were sold to The Underwriter’s Survey Bureau in 1931.

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