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Frederick A. Stokes Company : Original Promotional Leaflet - "Fletcherism: What It Is; or, How I Became Young at Sixty by Horace Fletcher, M. A."

Frederick A. Stokes Company?, New York?

Original publisher's leaflet printed in black ink on beige paper. No date, circa 1913. 3" x 6." One leaf of paper folded in half vertically and printed on all four panels. One black-and-white portrait illustration of Horace Fletcher on front panel, complete. Leaflet is very clean and intact except for light age toning and spot of surface chipping on back panel that affects the word, "Blank," in "Order Blank." A Very Good copy. This is a promotional leaflet advertising a new book by Horace Fletcher, Fletcherism: What It Is; or, How I Became Young at Sixty, which was published by the Frederick A. Stokes Company. Horace Fletcher (1849-1919) was an American food faddist who advocated his concept of "Fletcherism" which is the extreme mastication or chewing of food before swallowing to the point that it is liquefied. Fletcher claimed that Fletcherism cured, among other ailments, alcoholism, anemia, appendicitis, and insanity. There is consensus in modern medical evaluations of Fletcherism that the method is a fad and can even be dangerous. However, Fletcherism was very popular in its time and is even practiced by some to this day. This leaflet briefly introduces Fletcher's book and also lists other books by him. On the back is an unfilled order form.. Ephemera. Book Condition: Very Good. Binding: No Binding

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