Lutz, Robert A: Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

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Lutz, Robert A : Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

John Wiley & Sons Inc., New York, 1998

ISBN 0471295612

FIRST PRINTING of the First Edition. The historic story of the Chrysler corporation and its roller coaster fortunes, with much attention given to its new strategy as encompassed in its gigantic merger with Germany's Daimler-Benz. Has much insight into how business enterprises rise, fall, succeed, and fail. Hardcover with dust jacket, contains illustrations, indexed, 226pp., book shows several former owner stamps. A nice copy, the jacket taped inside a plastic protector. Rare. Size: 8vo - over 7¾" - 9¾" tall. Book. Book Condition: Fine. Binding: Hardcover. Jacket: Fine

First Edition.
Former Owner Bookplate

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