Buy this book on-line Schmidt & Co : Original Trade Card - "Alcatraz and Golden Gate; Sarsaparilla and Iron Water. Schmidt & Co., Stockton, Cal., U. S. A.; The New Tonic Beverage, 'Orangine,' Schmidt & Co., Sole Proprietors, Stockton, Cal., U. S. A."H. S. Crocker & Co., San Francisco, CA
Original trade card with a beautiful color illustration of ships on the San Francisco Bay and an inset color illustration of Alcatraz Island within a gilt circle. No date, circa 1900-1920. 6 1/2" x 9." Trade card is very clean and intact overall but has slight age toning on front and back, offsetting along the edges, a slight bump in the lower-right corner, and a few small marks on front and back. There are also a few microscopic surface chips along the bottom edge not affecting the illustration. A Very Good copy. Trade card promoting patent medicines, "Sarsaparilla and Iron Water" and "Orangine" tonic, as sold by Schmidt & Co. in Stockton, California. "Sarsaparilla and Iron Water" are printed on front." The latter half of the title promoting "Orangine" is stamped on the back in purple ink. Printed by H. S. Crocker & Company, a lithography firm that was founded around the mid-nineteenth century in San Francisco, California. The company name is still in use to this day. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.. Ephemera. Book Condition: Collectible-Very Good. Binding: No Binding Click here for full details of this book, to ask a question or to buy it on-line. Bibliophile Bookbase probably offers multiple copies of Schmidt & Co : Original Trade Card - "Alcatraz and Golden Gate; Sarsaparilla and Iron Water. Schmidt & Co., Stockton, Cal., U. S. A.; The New Tonic Beverage, 'Orangine,' Schmidt & Co., Sole Proprietors, Stockton, Cal., U. S. A.". Click here to select from a complete list of available copies of this book. Bibliophile Bookbase lists over 5 million books, maps and prints including out of print books, first editions, incunabula, livres d'occasion and rare books. Bibliophile Bookbase for antiquarian books, maps and prints. |